Select the two primary characteristics that define advertising.

Advertising is a form of communication that aims to persuade an audience to purchase or take some action upon products, services or ideas. The two primary characteristics that define advertising are that it is paid and nonpersonal. Paid means that the advertiser pays for the space or time in which the advertisement appears, whether it is on television, radio, print, or online. Nonpersonal means that the message is directed at a large group of people and not to an individual.

Creative, uniform, and uncontrolled are not primary characteristics of advertising. Creative refers to the way the message is presented, but it is not a defining characteristic. Uniform means that the message is the same for everyone, but this is not unique to advertising. Uncontrolled means that the message is not regulated, but this is not a defining characteristic either.

Therefore, the correct answers are B and C.