BusinessMultiple Choice
A well-known car manufacturer decided to go completely to hybrids, adding more sports utility vehicles and using more cutting-edge technology. The company is also focusing more on electric cars. This example shows that strategic marketing management
a. addresses how a company can set goals
b. explains how to surpass the competition
c. defines the organization's main activity at a particular time
d. shows how many new employees to hire
✨ Quizard's Answer
Asked by 1 other people
Cdefines the organization's main activity at a particular time
Explanation:
The example provided in the question demonstrates that strategic marketing management involves defining the organization's main activity at a particular time. In this case, the car manufacturer is shifting its focus towards hybrids, sports utility vehicles, and electric cars. This strategic decision reflects the organization's main activity, which is the production and promotion of these types of vehicles.
Option A, "address how a company can set goals," is not the correct answer because while setting goals is an important aspect of strategic marketing management, the example does not specifically address this. Instead, it focuses on the organization's main activity.
Option B, "explains how to surpass the competition," is also not the correct answer. While strategic marketing management does involve analyzing and responding to competition, the example does not explicitly mention surpassing the competition as the primary objective.
Option C, "defines the organization's main activity at a particular time," accurately describes the example provided. The car manufacturer's decision to focus on hybrids, sports utility vehicles, and electric cars defines their main activity at this particular time.
Option D, "shows how many new employees to hire," is not relevant to the example. The example does not mention anything about hiring new employees.
Therefore, the correct answer is C, "defines the organization's main activity at a particular time."
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